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| Ad word is a advertising products from major search engines and also major source for their revenue. It may be 1 to 2 line statement which is organic way of getting traffic to your site. |
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| With the use of Adwords you are capable to hit traffic to your site from next day which not possible in the case of SEO. |
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| In the case of Adwords we have to pay to search engines and have to bid for keywords and depending on the bid, they result the ads. |
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